Are you tired of battling dull, lifeless hair that seems resistant to your best efforts? As they say, there might be something in the water! For many New Zealanders, the hard water flowing through our pipes isn’t just adding the buildup that we see on shower doors and the scale we sometimes see in appliances. This buildup can also have an effect on our hair health. But there is a solution that can restore your hair’s strength and shine. And it’s available now at Rodney Wayne, New Zealand’s most trusted hair salon brand.
Kérastase Première: A Revolution in Hair Care
Kérastase, the world leader in luxurious professional haircare, has a groundbreaking solution to this world-wide issue: Kérastase Première. The name “Première” emphasises the collection’s innovative approach and leading position in addressing hair damage, particularly from excess calcium absorption. This revolutionary range is designed for those with damaged or colour-treated hair. It focuses on decalcifying and repairing hair from the inside out. Utilising ingredients like citric acid and glycine, Kérastase Première targets excess calcium that can accumulate in hair due to hard water and chemical treatments. This accumulation can weaken hair strands, leading to brittleness and dullness – issues that many Kiwis face daily.
The Kérastase Première collection is designed to restore up to 98% of the hair’s original strength. This remarkable advancement in haircare technology means that the dream of returning your hair to its natural, healthy state is now within reach – and available as part of your at-home hair care regime. Newton Cook, Creative and Education Director at Rodney Wayne, says: “Kérastase Première is a game-changer. It’s the first range to effectively liberate hair from calcium buildup, addressing a real issue that we see affecting hair health and appearance in New Zealand.”
The Kérastase Première Promise: What’s in It for Your Hair?
- Revitalised, Silky-Smooth Hair: Say goodbye to dull, stiff locks. Kérastase Première gently removes calcium buildup, leaving your hair soft, shiny, and silky to touch.
- Stronger, More Resilient Strands: By repairing damage from the inside out, the Première range reduces breakage and split ends, giving you healthier-looking hair that can stand up to Kiwi conditions.
- Effortless Styling: With mineral deposits gone, your hair becomes more responsive to styling, making your morning routine a breeze.
- Long-Lasting Protection: Not only does Kérastase Première repair existing damage, but it also helps keep it looking great between salon visits.
- Eco-Friendly Beauty: Feel good about your choice with Kérastase bottles made of 95% recycled plastic (excluding cap, colorant, and additive), aligning with your values for a more sustainable future.
The Kérastase Première Regimen: Your Path to Hair Perfection
The Kérastase Première collection offers a luxurious suite of products designed to revitalise and protect damaged hair:
Kérastase Première Concentré Décalcifiant Ultra-Réparateur Repairing Pre-Shampoo Treatment: This exquisite pre-shampoo treatment, with its transparent gel texture, is the first step in combating damage. It eliminates calcium build-up from hard water while repairing and fortifying your tresses, setting the stage for a transformative hair care experience.
Première Bain Décalcifiant Réparateur Repairing Shampoo: Indulge in this sulfate-free cleansing elixir, specially formulated for damaged hair. It gently purifies while removing calcium deposits, simultaneously repairing and restoring keratin links. The result? Hair that’s irresistibly smooth and radiantly shiny.
Première Fondant Fluidité Réparateur Repairing Conditioner: This sumptuous conditioner breathes new life into your hair, restoring its natural elasticity and moisture. By decalcifying and neutralising the effects of hard water, it repairs your hair from within, leaving it remarkably soft, smooth, and supple to the touch.
Masque Filler Réparateur Anti-Breakage Repairing Masque Conditioner: Unveil the power of this rich, restorative mask suitable for all types of damaged hair. It not only repairs and reconstructs your hair’s inner strength but also creates a protective shield against future breakage. Clinical tests have shown it reduces breakage by an impressive 98%, truly a testament to its efficacy.
Sérum Filler Fondamental Repairing Anti-Frizz Hair Serum: Complete your regimen with this weightless leave-in treatment. This innovative serum seals the cuticles and replenishes the hair fibre. It offers protection against calcium, humidity, and heat up to 230°C. Enjoy the luxury of frizz-free, manageable hair for up to 72 hours with this finishing touch to your Kérastase experience.
Kérastase Première Huile Gloss Réparatrice Intensive Shine Repairing Hair Oil: This concentrated leave-in oil is formulated to repair and revive shine for all hair types. It is particularly suited to those compromised by over-processing or lightening. The dual-action formula, rich in reparative and nourishing ingredients, seals split ends and bolsters hair strength. It also combats the persistent dullness associated with damaged hair. The result is not just stronger hair, but a remarkable fourfold increase in shine, as confirmed by instrumental tests. This luxurious oil is the perfect final step in your Kérastase ritual, elevating your hair to new heights of health and radiance.
“The magic of Kérastase Première lies in its layering approach,” Newton reveals. “By using these products in sequence, we’re able to achieve remarkable transformations for our clients, and they can also have this level of care at home.”
Experience the Kérastase Première Difference For Yourself
Ready to unlock your hair’s true potential? Kérastase Première is now available at Rodney Wayne and Shampoo ‘n’ Things stores nationwide. “We provide complimentary consultations to help people discover the perfect Kérastase Première regimen. Each is tailored to suit their unique hair needs and lifestyle requirements,” Newton adds.
Earn Rewards While You Care For Your Hair
Don’t wait to reveal your hair’s natural beauty. Visit your nearest Rodney Wayne or Shampoo ‘n’ Things store today and start your journey to healthy, vibrant hair. Remember when you shop at Rodney Wayne or Shampoo ‘n’ Things you can earn Rodney Wayne Rewards*. They’re points that can go towards salon services and pro-quality haircare products. We look forward to seeing you soon!
*Ts+Cs apply. Rodney Wayne Rewards are not available with online purchases.
